In typical google fashion, they have put up a beta of a new service of theirs, but as usual, they haven't announced it, preferring to let viral marketing do it's stuff.
So here, go to http://maps.google.com and try their new map service. It's bloody amazing. Everything google does (except froogle) is better than anything anyone else is doing.
No wonder their shares are so high. Might be a good time to buy, before the share rises when people discover google maps!